Who was Saul Bass?
Saul Bass was best known of being an American graphic designer and an Academy Award winning filmmaker, he was especially known for his design of motion picture opening sequences, logos and film posters.
Saul Bass was born May 8, 1920. He began his career in Hollywood doing print work for film ads in the 1940's, he soon joined up with filmmaker Otto Preminger to design a film poster for his 1954 film Carmen Jones. Otto Preminger was so impressed with Bass's work that he asked him to produce the title sequence as well. This was when Bass first saw the opportunity to create a title sequence which would ultimately enhance the experience of the audience and contribute to the mood and the theme of the movie within the opening moments. Bass was one of the first to realize the creative potential of the opening and closing credits of a movie.
''My initial thoughts about what a title can do was to set mood and the prime underlying core of the films story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it'' Saul Bass
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